Marketing has grown without a clear owner
There are campaigns, suppliers and separate initiatives, but no one connects the decisions to the business priorities.
Marketing Management
External Marketing Management
For companies where marketing has long been shared between management, sales, agencies and individual contractors, and now needs one experienced person to lead it.
When this format makes sense
The company is ready to develop marketing
Management wants to introduce marketing systematically, with someone who has managed it inside a business.
The next stage needs more coordination
A launch, a new market or a change in the business requires closer work across products, communication and sales.
I join the business as the external leader of its marketing function:
- Define priorities
- Build the marketing system
- Coordinate agencies and contractors
- Control the quality of the work
- Help management make marketing decisions
- Carry decisions through to implementation
- Review results and adjust the system
How the work is organised
A shared set of priorities
I work with management to identify the important challenges, available resources and expected outcomes.
One coordinated plan
Internal people, agencies and contractors work to clear briefs, responsibilities and agreed quality standards.
Decisions reach implementation
I direct the work, resolve inconsistencies and check that the agreed decisions appear in the actual product, materials and channels.
Results inform the next move
We review business indicators, sales feedback and the quality of execution, then adjust priorities and actions.
Marketing has direction and an accountable lead.
Management can see what is being done, why it matters, who is responsible and how the work contributes to the business. The scope and format are agreed around the company’s situation.
I stay directly involved in the decisions. When a project needs additional skills, the relevant specialists and contractors are brought in for that specific challenge.
Have a marketing challenge? Let’s start there.
You do not need to know which service you need in advance.
Discuss a challenge