Ihor Yanytskyi
ONE OPEN MOVE is my brand, under which I develop and implement marketing solutions for businesses, from a specific challenge or function to changes that affect the brand, product, communication or the entire marketing system.
Wrong Move Thinking
Not doing the opposite for its own sake. Not being different just to be different. Not provoking for attention.
Noticing where a business automatically follows its category’s logic, questioning the obvious and finding a stronger move. This is my personal way of thinking.
Marketing often loses ground because its tools are disconnected, rather than missing. That is why I look at brand, product, communication, advertising, sales and data as one system. Whole Marketing System is where I develop that approach.
Explore Whole Marketing SystemI am particularly interested in how one brand can speak differently to people with different reasons to choose, while keeping the brand coherent.
Different motivations → different messages → different arguments → different communication scenarios.
Explore Deep TargetingI research how people make choices today, and the role that brand, advertising, context, personalisation and the whole marketing system play in those choices.
Latest research
How brands quietly narrow their audience, and how to stop it
«Strong marketing solutions start with a complete view of the business, product, market and context.»
You do not need to know which service you need in advance.
Discuss a challenge