Rethinking the brand
Positioning, rebranding, a new role for the brand, visual identity and communication.
Marketing
solutions. Whatever the challenge.
From positioning and launching a new product or brand to a specific marketing function or the entire system.
Discuss a challenge
Ihor Yanytskyi
25+ years inside business. With responsibility for marketing.
I have worked as a Marketing Director, Commercial Director and independent consultant, with responsibility for brands, products, teams, budgets, launches, distribution and sales.
Experience across different categories, markets and countries helps me see the whole marketing challenge and put together the right solution.
Where I can help your business
Launching something new
A new product, brand or category, or entry into a new market.
Whole Marketing System
When separate marketing functions need to work together within one coherent, manageable system.
Commercial presentation
How to package and present your business, product or proposition clearly and convincingly to customers, partners or retailers.
External marketing management
When you need someone who sees the whole picture and leads marketing as a coherent whole.
I do not start with a ready-made answer
First I need to understand the challenge, business, product, market, people and the reason to choose. Only then do I decide what needs to be done.
Have a marketing challenge? Let’s start there.
You do not need to know which service you need in advance.
Discuss a challenge