Marketing Director
Strategy, teams, budgets and product launches.
Ihor Yanytskyi
Brand Development Strategist
25 years in marketing management, brand development and product launches.
My experience
I came to my current role through operational marketing and in-house business positions
Commercial Director
Sales, distribution, margins and market decisions.
Independent Consultant
Working with founders and CEOs on rebranding, positioning and commercial packaging.
Practitioner, not theorist
From the idea to the materials, the launch and quality control.
I have worked not only with the brand. I have worked with everything behind it:
product • shelf • distribution • price • presentation • sales • launch
Wrong Move Thinking
A move against the pattern.
A way to see where a brand is trapped in the obvious logic of its category, challenge familiar patterns and find a more precise move for the brand, the product and the business story.
Not strangeness for attention. A different angle that moves the brand into a stronger position.
Whole Marketing System
From brand to sales. No breaks in between.
A system in which brand strategy, reasons to choose, messages, advertising, sales and the next decisions are connected.
It keeps marketing from breaking into separate projects and makes every decision work towards one shared business result.
See how the system works ↗Publications
Research on marketing, advertising and human behaviour.
Discuss your challenge
What challenge is your business and brand facing right now?
Tell us what is happening with your brand, advertising or marketing, and what result you need to achieve.
Talk to Ihor ↗